UX/UI Design
Led the redesign of an HCP website for ULTOMIRIS, enhancing usability and expanding access to educational resources on atypical-HUS, a rare and complex disease.
The initiative focused on streamlining the site architecture and elevating the visual design—leveraging the existing color palette to create an experience that is both inviting and clinically authoritative.
The Goal: Create a more intuitive, accessible digital experience that enables HCPs to engage more effectively with key clinical information and resources about ULTOMIRIS treatment and atypical-HUS.
Starting Point
The original site had an outdated, cluttered feel that made it difficult to navigate and absorb information. Key content was present, but it competed for attention within a busy layout that lacked clear hierarchy and visual consistency.
The overall design didn't reflect the quality of the information it contained, making the experience feel less intuitive and engaging than it could be.
The Process
To get started, I conducted a comprehensive audit of the site's existing imagery, charts, and supporting graphics to understand what could be retained, refined, or replaced. I also explored stock photography to fill visual gaps and create a more cohesive, polished look.
In parallel, I reviewed competitor websites to evaluate patterns in functionality, navigation, and content presentation—identifying opportunities to incorporate proven features and improve the overall user experience in the updated design.
Wireframing
The next step was creating wireframes for the site's page types and content modules. This included developing a consistent structure for both the doctor and patient resource pages.
Since the site is content- and data-heavy, I also focused on how elements like videos, charts, and diagrams would be displayed, creating a clean, organized layout that made information easier to navigate.
The Designs
The completed redesign resulted in a more cohesive and user-friendly HCP experience for ULTOMIRIS, with a clear emphasis on accessibility and engagement. Information related to atypical-HUS is now easier to find and navigate, allowing healthcare professionals to move efficiently through educational content.
The updated interface introduces a refined visual system that balances warmth with clinical credibility, helping establish trust while maintaining a modern, polished feel. Overall, the site now functions as a more effective and approachable resource for clinicians seeking deeper insight into this rare condition.
Select any of the pages to get a closer look — you can scroll through the full layout and explore the content.
Homepage
Resources (HCP)
Resources (Patient)
Start Your Patients
Mechanism of Action
Dosing
Treatment Duration
Patient Preference
